Founded in 2018 by Gaëlle Garcia Diaz, Martine Cosmetics has quickly become a benchmark
in the cosmetics sector. The brand aims to be inclusive and affordable while offering high-quality products.
Thanks to numerous crash tests on social networks, Gaëlle became a beauty expert and created the character of “Martine”, a loudmouth who's not afraid to give her opinion on popular cosmetic brands. Naturally, Martine went on to become the face of her own make-up brand.
Deliberately disruptive to break the often too-smooth codes of cosmetics, Martine Cosmetics has a strong and recognizable brand DNA. The relationship with its community is the brand's primary motivation. It's an honest, close relationship that uses self-mockery, humor and a powerful tone of voice.
With dozens of products and original collections, Martine sets itself the highest standards for product quality. The synergy between texture, formula and application is perfect. The products are vegan and cruelty-free. So many quality criteria's while remaining accessible.